Social media as a platform makes administration more transparent, seamless, fast, publicly accountable, and ‘informal’,” says Prashanth, whose earlier posting was as the private secretary to the state home minister. Pasting notices on the notice boards of the village office is no longer the way to reach out to the public. “The people are out there in social media, so we need to be there.
In a rapidly changing India where smartphones and Internet users multiply by the day, Prashant represents a new breed of administrators who wants to capitalise on the situation to reach out to more people. Prashanth, who heads the Kozhikode district administration in Kerala, has been criticised by politicians for keeping an active virtual profile, but he has no qualms about it.
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